Leasing is a fast-growing finance option in the UK, following on from the USA where it is already utilised by over 80% of companies, where they see it a vital part of their business model.
There main benefits for sales people are:
Helps overcome cost objectives
You’re much less likely to be faced with an objection for a rental amount than a purchase price. £10,000 now or £350 a month?
Leasing reduces the need to discount
A customer is less likely to ask for a discount on rentals.
Leasing overcomes budget constraints
If a customer has to adhere to a budget – offering a rental solution means more advanced equipment, systems or add-ons can be acquired. Overall it creates higher average order values.
Leasing Facilitates upgrades
Leasing creates the opportunity to upgrade equipment therefore ensuring future sales.
Positive Cash Flow
By using leasing a dealer is paid much moiré quickly compared to the standard 30 day invoice. Also leasing intangibles such as maintenance and service means contracts can be paid immediately.
Ties the customer in to company
A repayment ties them to your company for the length of the lease. Maintaining customers is vital in a highly competitive market.
If used in the right way leasing can be a very powerful sales tool - and will ultimately help sales people to sell more business solutions whilst ensuring a more rewarding long-term relationship with their clients.